Friday, August 4, 2006, 12:31 AM - Advertising, Internet, Microsoft, adCenter
Microsoft adCenter will be upgraded on August 5th and starting August 6th, you'll be able to use Microsoft adCenter with the Firefox 1.5 browser!
AdCenter won't be accessible for 14 hours this saturday, but all campaigns will continue to run normally.
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Friday, July 28, 2006, 01:11 PM - Advertising, Internet, Google, AdSense, BidClix
InteGREAT, a new publisher tool at BidClix allows publishers, bloggers, and webmasters to beautifully integrate the BidClix ads into their content.
BidClix InteGREAT goes beyond anything you might find at Google or other big ad-networks. The publishers have full control over the ad-placement size, colors, fonts, header, footer, etc. This allows them to match the design to their website and increase the aesthetic appeal of the ads.
Here are some screenshots of the new BidClix admin pages and some examples of InteGREAT ads in action: bidclixbuddy's photos
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Saturday, July 22, 2006, 04:43 PM - Advertising, Internet, Google, AdSense
AdSense has just introduced a site diagnostics tool. You will find the tool in the Reports->Site Diagnostics tab in your AdSense account.
Site Diagnostics enables you to see some of the errors Goggle's crawler finds while it's crawling. Two types of errors may appear at the moment:
URL not found – this means Google's crawler wasn’t able to reach your pages, most likely because your server was temporarily down
Robots.txt file – this indicates that your robots.txt file was blocking the crawler from visiting
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Tuesday, June 27, 2006, 12:23 PM - Advertising, Internet, BidClix
BidClix improved the functionality of the review ads tool for publishers. Now you can filter and search the list of ads to Approve or Reject based on these parameters:
1. Keywords (contained in or excluded from the Ad Copy or URL)
2. Advertiser "Ownership" (You or BidClix)
3. Status
You can also now sort the list of ads by Date or Price.
Publishers can choose which ads can and can't appear in each and every ad space placement on their site.
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Thursday, June 22, 2006, 11:20 PM - Advertising, Internet, Google, AdWords
Goolge recently launched a new blog for Google Analytics users to provide product update news, bug fixes and useful tips and tricks.
The newest blog entry explains how to measure the average value of a visit from a certain website, or how to use Google Analytics to compare the relative value of traffic coming from your AdWords campaign as opposed to traffic from users typing your URL directly into their browser.
You will find the Google Analytics Blog feed here.
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Thursday, June 22, 2006, 12:26 AM - Advertising, Search Engines, Internet, Google, ValueClick
Google is sending out invitations to a selected group of AdSense publishers to participate in testing of their new Cost Per Action (CPA) ads.
With this new feature, Google enters the affiliate marketing segment, currently dominated by ValueClick's Commission Junction and has a good chance to become the nr. 1 provider, thanks to it's large publisher and advertiser base.
More: Seeking Alpha
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Sunday, June 18, 2006, 02:43 AM - Advertising, Internet, Games, Advergaming
Advertisers are joining the virtual world of Second Life, which has now over 260 thousand residents. The newest advergamer is American Apparel, which is opening an in-world showroom located on a private island in Second Life as soon as this weekend.
Via: Micro Persuasion
Related: My Virtual Life
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Friday, June 16, 2006, 09:40 PM - Advertising, Internet, Blogs, NetVocates
Here is an innovative idea for your business: Hire trolls, which will find "relevant" blogs and post favourable comments about your enterprise.
The trolls are recruited by a company called NetVocates, which realized that blogs are too important to be ignored and offers a "well-planned communication strategy" where "blogs can serve as an effective communications tool to promote key messages to targeted audiences."[1]
The NetVocates solution is to monitor and analyze the blogosphere and then "recruit activists and consumers who share the client’s views in order to reinforce those key messages on targeted blog."[2] These activists (posing as real users) then post comments, which are usually the exact opposite of what the established community on the targeted blog thinks. This is what NetVocates calls "rebutting misinformation". The Wikipedia on the other hand, refers to it as trolling.
More: behind netvocates
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Friday, June 9, 2006, 02:15 AM - Advertising, Internet, Google, MSN, Yahoo, BidClix, Pheedo, RSS Advertising
Charles Iliya Krempeaux summarized a list of 130(!) advertising networks and added some valuable tips for advertisers and publishers. If you are thinking about trying alternatives to Google Advertising, then start your search from this list.
If you wonder why you would want anything but AdWords, the answer may be cheaper prices and possibly a higher ROI.
You may want to try an alternative to Google AdSense to generate more revenue from your website or to have better control over ads displayed on your pages.
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Wednesday, May 31, 2006, 10:39 AM - Advertising, Search Engines, Internet, Google, MSN, Yahoo, BidClix
According to a report released jointly by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), Internet advertising revenues reached US$3.9 billion for the first quarter of 2006.
The spending figure was a new record for quarterly revenue and amounted to a 38% increase compared to the first quarter of last year.
A substantial chunk of that first quarter revenue probably ended up in Google's bank account. Google reported in its first quarter 2006 financials that it had revenue of $2.25 billion. Virtually all of Google's revenue comes from online advertising.
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Friday, May 12, 2006, 02:22 AM - Advertising, Search Engines, Internet, Google
Choosing the right placement for the banners on your website can have a big impact on your earnings.
Certain locations tend to be more successful than others, as illustrated by this "heat map" provided by Google AdSense Blog.
The strongest performance areas are represented by dark orange color, while weaker areas are represented by light yellow. All other things being equal, ad placements above the fold tend to perform better than those below the fold.
Ads placed near the primary content and menus usually do well because users are focused on those areas of a page.
Tip: Forum webmasters can find specific forum heat map and other useful tips in this article: Six AdSense optimization tips for forums
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Tuesday, May 9, 2006, 04:49 PM - Advertising, Internet, BidClix
BidClix announced today the launch of improved publisher profile pages.
The new-and-improved "Publisher Profile Page" is a powerful sales tool. Publishers can customize it by adding the name, url and description of their websites, uploading their logo and setting the minimum prices for their content channels.
Here is an example
This is what advertisers see by clicking on the "Advertise Here" link below the BidClix ads. Advertisers can then place bids and create new accounts directly from there.
More Info: Paul Needham's Blog
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Friday, May 5, 2006, 02:56 AM - Advertising, Search Engines, Internet, Google
Google released two new items in their referral program. In addition to AdSense, AdWords and Firefox with Google Toolbar, you can now refer users to Google Pack and earn up to $2 each time a users installs Pack, or earn up to $1 for each Picasa install.
Picassa referrals are available for several AdSense languages and Pack referrals are offered in US English.
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Friday, May 5, 2006, 01:25 AM - Advertising, Search Engines, Internet, Google, MSN, Yahoo
After months of being available only to a limited list of invited advertisers, Microsoft adCenter went live today for everyone.
Microsoft adCenter will now receive 100% of MSN search traffic on pages in US, France and Singapore. A limited U.K. launch is slated for June. Microsoft still partners with Yahoo! on many other international regions.
By summer Microsoft will launch a contextual advertising product that competes with Google AdSense and Yahoo Publisher Network.
References:
adCenter Blog Article
TechSpot: Microsoft launches adCenter in the U.S.
MSN adCenter Review
MSN adCenter Launches: 5 Reasons NOT to Use It
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Wednesday, May 3, 2006, 01:06 AM - Advertising, Search Engines, Internet, Google, MSN, Yahoo
Cincinnati web research/SEO and consulting firm Intralink recently ran tests to assess performance of several search engines including Google, Yahoo!, MSN.com, and Ask.com. The report was compiled by doing hundreds of searches on a wide range of terms, considering factors like relevancy, freshness of content, failure rate and search performance.
Surprisingly, the study found that the MSN returned consistently better results than some of the newer search engines, with Google a close second.
Intralink plans to regularly update their search relevance report every three months.
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Monday, May 1, 2006, 02:26 AM - Advertising, Search Engines, Internet, Google, MSN
Amazon’s search engine (a9) search results are now powered by Windows Live.
Windows Live is at the core of Microsoft's efforts to win online advertising dollars away from Google Inc. and Yahoo Inc.
A9 Chief Executive David Tennenhouse said that Windows Live presented a "very interesting, powerful web search option" that had previously been featured on the A9 site.
Tennenhouse said the Google search was removed from the site on Sunday, following the expiration of that contract.
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Wednesday, April 26, 2006, 01:45 AM - Advertising, Internet, Pheedo, RSS Advertising
Pheedo launched today two new solutions for publishers: "Pheedo Ads for Feeds" and "Pheedo Ads for Feeds+".
Pheedo's Ads for Feeds allows publishers to get started with simple cut and paste ad code. Ads for Feeds Plus provides robust feed analytics and high-performance ad units. The new solutions are sort of a cross between the cut-and-paste RSS ad code available via Google, Yahoo! Publisher Network and Kanoodle, and the analytics services offered by the likes of FeedBurner.
Ads can be priced on a CPM or CPC basis.
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Tuesday, April 25, 2006, 01:46 PM - Advertising, Search Engines, Internet, Google
Google now supports image ads for two new formats - the Large Rectangle (336 x 280) and Square (250 x 250).
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Thursday, April 20, 2006, 11:29 PM - Advertising, Internet, Games
Rob Hof writes in a BusinessWeek cover story, about the gaming site Second Life.
Second Life is today's version of Matrix. A "real" world with real residents, which lets you live your life from scratch. As a resident of Second Life, you can create objects - anything from clothes to storefronts, or find a perfect parcel of land and build your dream house. Careers, socializing, entertainment - unlimited opportunities.
Second life's 3D world is today inhabited by nearly 100,000 people from around the globe. Big advertisers are taking notice.
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Thursday, April 20, 2006, 11:18 PM - Advertising, Search Engines, Internet, Google
AdSense publishers requested referrals in other formats than buttons and Google delivered - Text links for referrals of AdWords, AdSense and Firefox. The new format is available in US English locale and other languages will be added shortly.
For a preview of the new format click here
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