Thursday, April 20, 2006, 11:29 PM - Advertising, Internet, Games
Rob Hof writes in a BusinessWeek cover story, about the gaming site Second Life.
Second Life is today's version of Matrix. A "real" world with real residents, which lets you live your life from scratch. As a resident of Second Life, you can create objects - anything from clothes to storefronts, or find a perfect parcel of land and build your dream house. Careers, socializing, entertainment - unlimited opportunities.
Second life's 3D world is today inhabited by nearly 100,000 people from around the globe. Big advertisers are taking notice.
