Friday, June 16, 2006, 09:40 PM - Advertising, Internet, Blogs, NetVocates
Here is an innovative idea for your business: Hire trolls, which will find "relevant" blogs and post favourable comments about your enterprise.
The trolls are recruited by a company called NetVocates, which realized that blogs are too important to be ignored and offers a "well-planned communication strategy" where "blogs can serve as an effective communications tool to promote key messages to targeted audiences."[1]
The NetVocates solution is to monitor and analyze the blogosphere and then "recruit activists and consumers who share the client’s views in order to reinforce those key messages on targeted blog."[2] These activists (posing as real users) then post comments, which are usually the exact opposite of what the established community on the targeted blog thinks. This is what NetVocates calls "rebutting misinformation". The Wikipedia on the other hand, refers to it as trolling.
More: behind netvocates
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